REACTION #1

Reaction from a member of the secondary target audience to my final piece.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

What have you learnt about technologies from the process of constructing this product?

I have become much more competent in using a Macbook Pro and Software such as LiveType, Final Cut Pro, Soundtrack Pro, and Logic. Evidence of some of the techniques I used are shown in the screenshots below.

This shot shows me using final cut to edit my film opening.  

These two screenshots show how I was able to convert video into a .mov file from final cut. 

This shot shows me using SoundTrack Pro, I decided soon after that using Logic would be a better option for my film opening as I knew there were synths in the software that I wanted to use in my piece.  

This is a shot of me using Logic to compose the soundtrack to my piece. 

How did you attract/address your audience?

Please open this video in a new tab and watch on YouTube in order to view the annotations. 

Who would be the target audience for your media product ?

PRIMARY TARGET AUDIENCE
Name: Tom
Age: 18
Lives: Leamington Spa
Dress/Style: Has tattoos, piercings, and usually wears skinny jeans and band shirts. 
Hobbies: Going to gigs, parties, drawing, Gaming, seeing his girlfriend and watching films.
Shops at: Hot Topic, Urban Outfitters, Vans, Converse.
Favourite Films: The Thing, The Shining, IT, Childs Play, Saw.
Favourite Bands: Lamb of God, Anthrax, The Descendants, Carnifex. Mainly Metal or Rock music, and usually not mainstream or chart music.
I think the film would appeal to Tom because of his interest in psychological thrillers and horror films, as well as the fact he fits into the stereotype that would most likely be associated with the kind of film I have made.

SECONDARY TARGET AUDIENCE

Name: Kate

Age: 17 

Lives: Banbury 

Dress/Style: Has long hair, piercings, and dresses mainly grunge style clothing that is alternative. 

Hobbies: Going to gigs, shopping with friends, seeing her boyfriend, watching films. 

Shops at: TopShop, Urban Outfitters, Hot Topic. 

Favourite Films: A clockwork orange, Requiem for a dream, Tank Girl, StepBrothers 

Favourite Bands: The Dead Weather, Band of Skulls, Blood Red Shoes. Mainly rock/bluesy music that involves women. 

I think the film would appeal to Kate as a secondary target audience because she will want to go and see it with Tom (her boyfriend). The secondary target audience is represented through the barbie doll who I have purposely dressed in an exaggerated grunge style. The character who dies at the end of the opening is also a girl of a similar age and this is also representative of the secondary target audience and therefore would make Kate want to see the film. 

What kind of media institution might distribute your media product and why?

How does your media product represent particular social groups?

Instead of using human characters to depict social groups in my piece, I decided it would be more challenging and effective to use a doll instead. I coloured in her hair and make it look straw-like, and gave her 'tattoos'. I also ripped her clothes and made her make up heavier in order to represent her 'edgy'. This look is used successfully in the film 'run lola run', where lola also has the same bright, yet edgy looking hair. It is also a very similar look used for most of girls shot in the film opening to Blade.

I also decided that the hand I used for the 'murder' victim would be that of a young person. This contradicts my research and planning, however I decided it would be more relevant to my target audience (teenage boys with a secondary target audience of teenage girls), if the murder victim was of a similar age. The only way I would depict the age was through the hand and therefore it was of upmost importance that the hand looked like it was a 'young' hand.